1. Introduction
This Privacy Policy explains how Merge & Blast Defense (“the Game”, “we”, “our”, or “us”) collects, uses, shares, and protects information when you install, access, or play the Game.
By using the Game, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Game.
2. Information We Collect
We do not require you to create an account to play the Game. We do not directly ask you to provide your name, phone number, address, contact list, precise location, photos, videos, or payment information.
However, the Game may use third-party services, including advertising and analytics-related services, which may automatically collect certain information from your device or gameplay session.
| Category | Examples | Purpose |
|---|---|---|
| Device and app information | Device model, operating system version, language, screen size, app version, crash logs, diagnostics. | To operate, maintain, troubleshoot, and improve the Game. |
| Identifiers | Advertising ID, app instance identifiers, and other resettable device identifiers used by advertising or analytics SDKs. | To serve ads, measure ad performance, prevent fraud, and improve the player experience. |
| Gameplay and usage data | Game progress, level completion, session duration, in-game events, ad views, ad interactions, and performance data. | To improve game balance, fix bugs, analyze performance, and support advertising operations. |
| Approximate location | Approximate country or region inferred from IP address by third-party services. | To comply with legal requirements, provide region-appropriate ads, and support fraud prevention. |
3. How We Use Information
We and our service providers may use information for the following purposes:
- To provide, maintain, and improve the Game.
- To show advertisements and measure ad performance.
- To understand how players use the Game and improve game design.
- To detect, prevent, and address technical issues, fraud, abuse, or security problems.
- To comply with applicable laws, regulations, and platform requirements.
4. Advertising and Third-Party Services
The Game may contain advertisements. Ads may be served by third-party advertising networks and mediation platforms. These third-party services may collect and process information according to their own privacy policies.
The Game may use the following third-party services:
- Google AdMob / Google Mobile Ads – Google Privacy Policy, Google Advertising Technologies
- Unity LevelPlay / Unity Ads / ironSource – Unity Game Player and App User Privacy Policy
Depending on your region, device settings, and consent choices, ads may be personalized or non-personalized. You may be able to limit ad personalization through your device settings, Google settings, or consent prompts shown in the Game where legally required.
5. Consent for Users in the EEA, UK, and Switzerland
For users in the European Economic Area, the United Kingdom, and Switzerland, we may ask for consent before using personal data such as advertising identifiers for personalized ads, where required by law. You may be provided with options to accept, reject, or manage consent choices.
If the Game displays a privacy options or consent management button, you can use it to review or update your choices.
6. Children’s Privacy
The Game is intended for a general audience and is not specifically directed to children under the age of 13 or the minimum age required by applicable law in your jurisdiction.
We do not knowingly collect personal information directly from children. If you believe that a child has provided personal information to us, please contact us and we will take appropriate steps to delete such information.
If you publish the Game as child-directed or include it in a family/children program, you must update this Privacy Policy and configure all advertising SDKs accordingly.
7. Data Sharing
We do not sell your personal information directly. We may share information with service providers and advertising partners only for the purposes described in this Privacy Policy, such as ad delivery, analytics, fraud prevention, technical support, and legal compliance.
We may also disclose information if required by law, legal process, or a valid request from public authorities, or to protect our rights, users, and services.
8. Data Retention and Deletion
We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, such as operating the Game, maintaining business records, preventing fraud, resolving disputes, and complying with legal obligations.
Third-party service providers may retain data according to their own privacy policies. You may request deletion of data associated with you by contacting us at the email address listed above. We will respond to requests in accordance with applicable law and platform requirements.
9. Security
We use reasonable technical and organizational measures to protect information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
10. Your Choices and Rights
Depending on your location, you may have rights to access, correct, delete, restrict, or object to the processing of your personal information. You may also have the right to withdraw consent where processing is based on consent.
You can also manage certain advertising choices through:
- Your Android device settings, including resetting or deleting your Advertising ID.
- Google ad personalization settings.
- Consent or privacy options shown in the Game, where available.
11. International Data Transfers
The Game and its third-party service providers may process information on servers located in different countries or regions. By using the Game, you understand that information may be processed outside your country or region, subject to applicable legal safeguards.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the effective date at the top of this page. We encourage you to review this page periodically.
13. Contact Us
If you have any questions, requests, or concerns about this Privacy Policy or our data practices, please contact us:
Developer: Wuhan Jiangchen Technology Co., Ltd.
Email: 27archy@example.com